Creative Intelligence for Leaders and Teams

with Linda Naiman,
Founder of Creativity at Work

What is Creative Intelligence—and why does it matter now?

At Creativity at Work, creative intelligence is the inner operating system leaders and teams draw on to meet challenges, innovate, and work with clarity—without losing their humanity in an AI-accelerated world. You may already be operating with creative intelligence—even if no one has ever named it.

Upgrade Your Inner Operating System

When this work is needed

When stalled innovation, change fatigue, or complexity outpaces current thinking and creates drag, creative intelligence restores clarity and momentum. It’s what separates teams that iterate endlessly from teams that pivot with precision, collaborate with intention, and build forward-looking solutions under pressure.

You notice it when:

  • A complex challenge becomes clearer—you begin to see patterns, options, and possibilities that were previously hidden.
  • Ambiguity no longer triggers urgency or avoidance.
  • You weave art into strategy, and suddenly everyone sees it.

Over time, creative intelligence shows up in how you work—not just what you produce:

  • You repeatedly turn fuzzy, complex situations into clearer options and experiments—for yourself and others.
  • People come to you not only for answers, but for better questions, reframes, and ways of seeing.
  • Your way of working—your habits of attention, reflection, and experimentation, is as distinctive as your outputs.

Proven Results

Leaders and teams gain:

  • Breakthrough Results: Solve complex challenges with creative confidence.
  • Empowered Leadership: Leverage your strengths to inspire and lead with impact, even in times of uncertainty.
  • Resilient, High-Performing Teams: Cultivate collaboration, adaptability, and innovation—with support to overcome change fatigue.

Organizations that invest in creativity are about 88 percent more likely to achieve growth, innovation, and higher employee engagement—evidence that creativity directly supports performance (Adobe).

Whole-Brain Creative Intelligence

Creative Intelligence Model

Creative Intelligence is a way of thinking, sensing, and acting that integrates the whole human system.

Creative Intelligence matters most when the way forward isn’t clear

Creative Intelligence develops an inner operating system that integrates analytical clarity, artistic imagination, relational intelligence, and practical execution across three levels: sense-making (perceiving patterns and blind spots), relational flow (collaborating through tension and difference), and action momentum (turning insight into aligned experiments).

At Creativity at Work, we build this capability through arts-based learning, whole-brain thinking, and reflective practice—so leaders and teams navigate complexity with rigour, connection, and decisive action.

How We Work Together

This work takes the form of training, facilitated sessions, coaching, and immersive learning experiences, depending on the context and goals.

Ready to Move Forward?

Facing stalled innovation, complex challenges, or leadership gaps that familiar approaches can’t resolve?

Representative clients

Representative clients

Testimonials

Working with Linda was a delight. Her vast experience with other companies and deep art knowledge gave us the confidence to create a custom creativity-focused program with seamless implementation.  

J. Sá, Senior Partner Marketing Manager | Third Party Relations, Sony Interactive Entertainment

“How do I get 50 CEOs deeply involved in painting? Linda Naiman was an inspired choice. We learned that art is an invitation to deep conversations with yourself, with your friends and with the world. …It takes a remarkable leader to make the magic happen. Linda made it happen.”

Loren G Carlson, Chairman, CEO Roundtable

“Linda Naiman was instrumental in assisting our group to ‘create’ outside the box and to improve also the working relationship between ship captains, crews and our office personnel.”

T Brodeur, VP of Marketing, Shipping Co

“One of the standout activities was the BREAD challenge, [a value-creation activity] which brought our team together in an engaging and dynamic way. The exercise allowed creative ideas to flow naturally, with each participant’s strengths and unique perspectives shining through.”

Feedback gathered from teams, BrightlyThrive

If you’re looking to shake up your team’s creative energy and have a blast doing it, Linda Naiman is your go-to!

Team feedback via Slack, StrongMind

It was a privilege working with Linda Naiman. She is methodical, organized and very creative speaker. Her ability to connect people, inspire the audience and presentation skills are amazing. I would confidently recommend Linda to any company.

C. Thomas Lingham, HR and Communications leader, Intel